Most people realize they need to defer to experts — mechanics for the car, doctors when you’re sick, vets for your pet. These people are educated and skilled in their profession. Most have years or even decades of experience.
Businesses, too, generally understand the need for professionals — accountants, lawyers, pest control, etc. It allows business owners to concentrate on what really matters — the business!
But for some reason, everybody thinks they’re an expert when it comes to computers. Everybody suddenly thinks they’re a resume writer, a graphic designer or a web designer. They can buy cheap software that claims to do it all. “For only $9.95 you, too, can do everything! Why pay expensive individuals!”
Here’s 4 reasons why. [Read more]