Freeware like Gimp does "save for web", which compresses down as much as possible.
As does aforementioned freeware IrfanView.
I've used the popular payware Adobe Photoshop since the early 90s, and it's had a "save for web" function since the early days of web (either 5.0, 5.5, or 6.0, I forget, around 1995 or so). At least 20 years now.
You also need to remember to resize the image. Not a huge MP image direct from a camera, but something around 1000 pixels max.
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