I would use
SoundForge, and never adjust volume. You want to increase the normalization curve up to around 50-60% of the waveform area.
Messing with "volume" can cause distortion, and it is REALLY easy to screw up. Not to mention what sounds correct on a surround sound computer system can sound really bad on normal tv sets without all the fancy speaker setup.
Depends on your source, and the volume and normalize curve (maybe send me a sample up to 5MB big?) of the source. Usually, you'd do better to just turn up the tv set or sound system, rather than potentially screw it up playing with the audio file. Trust me, been there, made that mistake, hell to fix (re-capture show).