CMC MAG AM3 is a CMC Magnetics media ID. It's not a very good disc.
Be very sure to refer to (and read over) our media review/FAQ:
Blank DVD Media Quality Review
The media ID is completely stored on the disc itself. This was always intended to be "internal use only" type information for media companies, and several have been disapproving of sites like this one in the past for making these secrets less secret.
(Oh, boo hoo! Wahhhh!) I still remember when online media wholesalers had begun to list media ID for discs, only to be bullied by manufacturers and brands for this information to be removed.
As such, the media ID is not on the package, and never will be. You have to buy a disc to see what's under the hood. Or rely on sites like this one to help guide you on what to buy.
"97176" is the Verbatim product code for the Life Series media -- which is not at all suggested, being low-grade CMC media.
"95102" is the Verbatim product code for the Mitsubishi MCC DVD-R media in 100 packs, which are the high quality Verbatim discs you do want. Again, be sure to refer to our media review/FAQ:
Blank DVD Media Quality Review. These are easily the best blank DVD-R that can be bought. Aside from some long-ago defunct media (Pioneer/PVC), no discs have tested better than MCC DVD-R.