It's a matter of time

Already, there are several portable players supporting Ogg Vorbis, so I guess in time, some manufacturers will open their eyes and suppport Ogg Theora

Any smart manufacturer will do it, specially because the license of Ogg Theora is
free (
without any strings attached!), because it's a BSD based license.
From their FAQ
Code:
Q. What is the license for Theora?
Theora (and all associated technologies released by the Xiph.org Foundation) is released to the public via a BSD-style license. It is completely free for commercial or noncommercial use. That means that commercial developers may independently write Theora software which is compatible with the specification for no charge and without restrictions of any kind.
H.264 is
NOT free 
It carries patents
Code:
The patent licensing accord is the result of discussions over many months to assure both the practicality and applicability of the license terms to Japanese broadcast conditions. Under the accord broadcasters will have the option of paying a one-time fee of US $2,500 for each encoder using in transmitting the AVC/H.264 video. The one-time fees will be offered as an alternative to annual fees. They will cover the use of AVC/H.264 video for free cable and free satellite as well as free terrestrial broadcast television.
http://www.mpegla.com/news/n_04-03-24_avc.html
So that will make a huge impact on manufacturers
-kwag