You don't have to give the average, it is fixed by the quality you ask to tmpgenc to use. This is the CQ parameter.
But you must determine the best CQ that will give you the better average according to your source ! And that is the tool CQMatic that will help you to do that.
Look at here :
http://www.kvcd.net/forum/viewforum.php?f=64
(note : besides CQMatic you can find an other tool called Calcumtic that is a little calc that can give you the avg that you will have on your final KVCD, just for information).