When setting up a TV, the first thing to do is calibrate it, using a calibration DVD like
Avia or
Digital Video Essentials.
- DVE DVD -
http://www.amazon.com/gp/offer-listi...&tag=thdifa-20
- DVE HD Blu-ray -
http://www.amazon.com/gp/product/B00...&tag=thdifa-20
- Avia DVD -
http://www.amazon.com/gp/product/B00...&tag=thdifa-20
The DVE DVD is under $10 used. Best deal there.
Do you have one of these?
These discs walk you through setting up the TV -- any TV -- for all the various color/contrast/etc values, which are usually very fubar from the manufacturer. The defaults are not very good at all. The newer HD Blu-ray version might even address the new motion settings found on many HDTVs.
You spent ~$300 on the TV, the it's worth spending another $10-35 to get it to look perfect, yes.