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  #1  
01-31-2012, 10:06 AM
christiwilsonc christiwilsonc is offline
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I have to admit I am a bit scared of opening my own company. I am not as young and healthy as I once was and I am afraid that this will be a complete failure, on the other hand I have worked so hard to get well enough that I can even think about work, let alone my own company. I absolutely love the line of work I am in. I know I will be successful (well, not Bill Gates successful) but successful nonetheless. As long as I don't have unrealistic expectations, I think I will be just fine. This time next year I might just reread all of these post and just have a nice little chuckle. If I wasn't the tiniest bit scared, I wouldn't be being honest with myself. Back to reading, and again, thanks for all your assistance. It's nice to know that there still are people like you who help those who ask, and go beyond one liner vague comments.


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  #2  
01-31-2012, 10:13 AM
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kpmedia kpmedia is offline
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I split the above text from another thread, because I really wanted to address this topic. (And I didn't want to totally derail the other technical topic with what's essentially an off-topic conversation.)

Let me tell you a short story ...


PBS Yesterday ...

I watched a program on PBS yesterday, and it happened completely by accident. I put a DVD into the player, put late dinner on the coffee table -- a bad habit, but I don't do it often -- and had full intention on watching a movie that I had rented over the weekend.

However, as soon as the TV was turned on, I could hear two men discussing the causes of the 2008 banking failures, and decided to listen. For a better part of the next hour, I listened to Bill Moyers discuss the failures of the 1990s-2000s banking industry with former Citigroup Chairman John Reed, and former Senator Byron Dorgan (D) of North Dakota.

Reed said something that I've firmly believed in for many years now, in that companies/corporations are NOT in business to make money. That corrupt ideology is a 1990s invention from Wall Street, and is tied to the idea of "shareholder value" (i.e, valuing stock investors more than customers). When you're in business to provide a product or service, or even to please the customer, then you have a set goal, and there are boundaries. When you're in business simply to make money, anything goes. And that's how this recession started -- large banks did their best to overturn the Glass–Steagall Act (Banking Act of 1933), which had been a government barrier to prevent "anything goes". That 1933 act was there to prevent a repeat of the Great Depression. With it gutted in the 90s, and further defaced in the 2000s, the banking industry shifted from providing quality banking/savings/loans to customers, to making money with whatever sheisty investment scheme it could come up with (i.e., toxic derivates, like the now-infamous credit default swaps). And not just making money, but making money for itself, its shareholders, its executives -- NOT the customers.

Reed discussed how he met and became friends with another banking industry big-wig, and was convinced to go to his operation. From the context of the conversation, I believe he meant his move to CitiGroup (merger of Citi and Travelers), after meeting Sandy Weill, another banking exec that pushed for the repeal of Glass-Steagall. Although Reed went along with the shenanigans, and was himself part of the reason our recession happened, he mentioned his uneasiness with bonuses after his move to Citi. He went from getting already-outrageous $3 million/year bonuses to getting $15 million/year, and nothing with his job had changed. He knew the customer was no longer the focus of their business.

Hearing Reed say the "not in business to make money" really made my day.


The Failed Business ...

A few years ago, I had a business partner (a now-former friend, somebody I'd met back in college) that wanted to finance and start up a website venture. It wasn't on a topic I understood fully, but my part wasn't going to be content creation anyway. I was tasked with the technical aspects (servers, hosting, domains, SEO, etc), as well as the public relations and marketing aspects (site design, branding, advertising, etc). It started out well enough, until I started to realize this guy was an "ideas person" about 6-12 months later. He wanted to get rich essentially sitting on his ass.

When technology didn't cater to his being lazy -- i.e., everything being one-click moron-friendly -- he became rude and vulgar.

He used to sneer at me that "our company only exists to make money"
and didn't really care about the quality of information that was being put out there by the websites. He'd go so far as to plagiarize articles and content from other websites, which as a writer myself, I found wholly unacceptable and downright offensive. (I later learned that he made money on the side at an already-overpaid sales job by stealing from the company and selling the products through black market channels; so theft was not a new concept.) Worse yet, some of the swiped articles were narrowminded BS, and the rest of it was outdated and antiquated by the modernized 2000s online era. He couldn't even steal good stuff! And anything he wrote tended to be rambling mind vomit. Any attempts to confront him on this resulted in arguments.

One day, I turned off the server, cancelled the hosting account, and quit replying to emails and phone calls. I'd had enough of his abuse.

After some very vulgar threats, I blocked him from my phone lines and email accounts.

The venture was also not something I wanted my reputation attached to, as I have a vested interest in being online long-term.

And it never made a dime.


The Take-Away ...

I'm of the opinion that people who only want to "make money" are immature children at their core. They lie, cheat, steal, screw people over ... whatever it takes. Anything goes. But they also kill themselves with stress, because most of them are very aware that they're crappy poor excuses for human beings. They worry not about making ends meet, but about not getting sued, arrested, etc, for the unsavory methods used to guarantee their personal wealth. They have what I call "bad fear". Some are borderline sociopaths, with little or no remorse for those they have harmed. They have no core values.

What you have is "good fear". You're worried about how to make it successful, while providing what you've decided is a quality product built on quality methods. You didn't look for the cheapest solution out there, and instead spent time wisely shopping for your tools; quality Windows VPS web hosting, in this case. You're also aware of your limitations, and willing to address them by using outside support; server management, in this case.

- You need to have faith in your methods.

It's the constant doubt and face-value appeal of shady solutions that causes most people to give in to unsavory methods. In the world of web hosting, that means spam, blackhat SEO methods, anti-consumerist business policies/practices, etc.

- You need values, and you have to stick to them.
- It's not always about making money.


The Digital FAQ has been around for a decade now, and started out as a simple handful of pages to share methods of capturing and encoding video. The core value has always been to share information, in the good will and spirit of the Internet, as it existed in the early 1990s when I first went online. The site you see now is actually a few merged sites at this point, and a forum was added.

Over time, it changed from being just a site to being part of a business, providing both digital video and web design/dev/admin services. The site that exists now has advertisers, earns commissions from certain suggest products (ethically!), and has premium services -- but at its core, it still provides free digital media information, because that's our core belief. Even after hearing competitors thank us for the info on our site (information that helped them get into business to even become our competitor!), we won't change our belief simply because of monetary reasons. This very moment, in fact, I see at least two known service competitors asking for advice in our forum. And they'll get it.

It's not always about money. Sometimes it's about the people, and providing what you feel are quality services.

Whether you're a good person with good intentions, or a complete money-grubbing dirtbag, the chances of failure are honestly the same. So put your efforts into what's good for yourself and your business, and not into worries of failure. If failure is the foremost thought on your mind, then that will be the outcome.

If you're talented and well-versed in your business industry, then trust that you know what you're doing.

Leave worrying to the quacks, charlatans and other wanna-be's online.
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  #3  
01-31-2012, 06:05 PM
NJRoadfan NJRoadfan is offline
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On the flip side, a small business has to make a profit in order to pay its bills and run its day to day operations. I used to work for a small business from 1998 to about 2005 or so (I'll expand later on this good/bad experience when time permits). Basically, its anything but easy, here are a few quick pointers.

1. Time: A small business owner's life is going to be taken up quite a bit by their business. Long hours are part of the gig, but some people enjoy being their own boss. Are you that type of person? Its WAY beyond the 40 hour work week, try 60-80 hours depending on the business if not more. Vacations can be tough to take depending on the work too.

2. Expenses: This various by regions, but factor in costs such as insurance (liability and workman's comp). This is particularly important if you plan on hiring employees and/or have a public storefront. Book keeping can be daunting too. Taxes can be a headache.

3. Income: Don't expect a ton of it when you are getting started. That paycheck of a set amount every two weeks doesn't exist anymore. It takes a lot of time and effort to build a reasonably profitable business. Ask any small business owner. I'm reminded of a story a friend told me when he started his car dealership. At one point he didn't have a penny to eat back when starting out, the owner of the diner next door was generous enough to feed him every evening after closing time.

Addressing Common Fears:

Benefits: This was a big one for me. Think about medical/dental/etc. benefits. If you are getting up in age they are an important...and expensive safety net. Its one reason why I continue my day job (even though I'm not old). If you have a spouse that has medical benefits coverage, then its a non-issue. The owner of the business I worked at, relied on his wife's plan because the costs were simply too high otherwise.

Income: It helps to have another member of the household working just in case the business hits a rough patch. Not every company is successful and it can be an important fall back. One key thing to do is regardless PROTECT YOUR ASSETS. Incorporate the business and keep its funds separate from your own personal accounts. If you have any lawyer friends, ask them about the different forms of corporations and the protections they provide.

With any big decision, ask questions and do research. If you know any small business owners, ask them about their personal experiences. This isn't expected to be a complete document, there is a lot more to running a business! Fears also vary by individual, I addressed my two biggest roadblocks to running my own business above, yours may be different.
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  #4  
01-31-2012, 10:49 PM
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lordsmurf lordsmurf is offline
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Quote:
Originally Posted by NJRoadfan View Post
On the flip side, a small business has to make a profit in order to pay its bills and run its day to day operations.
Very true. You need to earn enough profits to provide some liquidity for the business to operate on and grow, as well as reasonable take-home pay for yourself. But there's probably a difference between "making money" and "in business just to make money". The former is fine, while the latter is the source of contention mentioned earlier.

It's also about setting a reasonable living wage, and not pricing yourself to match faux "competition" in the market.

Take something as simple as logo creation, which is essentially custom graphic design. You can offer up $5 at Fiverr.com, and you'll likely get junk in return -- clipart, fonts that came with Windows/Mac, something designed in Paint. (Fiverr.com is a cesspool of mostly spammy garbage.*) Or you can spend $300+ at a place like DesignContest.com or DesignCrowd.com, and maybe receive something decent.

I won't even discuss logo work unless the person has a budget of $100+ to work with.

Professional big-city agencies easily command $1,000+ and some logos have run into millions of dollars due to the research that went into it. BP, as example, spent more than $4 million on their sunflower logo! The London Olympics spent $400k! (#source)

There's a non-stop stream of people asking for $25-50 work, and it's really just not feasible. At $25 each, working 7 days a week, making three logos per day -- unrealistic!!! -- you'd still be below the poverty line on annual income ($27k/year on three daily $25 logos). Some people just don't understand the foolishness of low prices. The same is true of idiot writers who accept $5/10/25/50 for writing articles -- you cannot live on that.

Not everybody is your customer. Price yourself for a target market.


* One amusing/sad thing about Fiverr.com is that a lot of offers are just people who steal your money. Because of how Paypal handles non-tangible services, it's hard to fight. And for only $5, it's not worth the effort. There's a whole stream of complaints on that site of how people just steal $5. Fools and their money are still easily parted, it seems.
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  #5  
02-08-2012, 12:36 AM
christiwilsonc christiwilsonc is offline
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Thank you everyone for you input, it is greatly appreciated. I do have support from family and friends as they believe in me and know what I stand for.They have all said they would help in anyway they could. SIL is CPA, BIL is Graphic artist, have former co-workers who will help with server management etc.

KP, thank you for post. Seems like you know what my core values are, that is sometimes hard to articulate over the internet. I know you have very high standards, it's why I sought you out.

Of course I want to earn money, but my reasons for really starting my own business is to keep my mind active.(I am only 43) It's the personal achievement and fulfillment that is what is driving me. I feel I am very fortunate that I found a way to do what I love and also make money doing it. A lot of people struggle their whole lives not knowing what they love and creating a job to do it. At my last place of employment we had a discussion on if we won the lottery would we still work. I said yes, what else would I do with my day? For me, you can only take so many vacations, especially when you have a minor child.

I have been busy writing my goals and expectations for myself. I am hoping I can "open for business" by May or June.

Again, much appreciated for everyone's input. All points are taken.

Christi

I would write more but the dang "e" button is sticking and others are just not working well. Time to clean the keyboard!
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  #6  
02-08-2012, 06:30 AM
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kpmedia kpmedia is offline
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Quote:
Originally Posted by christiwilsonc View Post
I would write more but the dang "e" button is sticking and others are just not working well. Time to clean the keyboard!
That never works. Just buy a new one for $20-25.

I like these:
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