You're only as professional as you look and function, so it's important to have appealing and organized publications that work for you and your niche audience. From design to SEO to analytics to creating a marketing plan.

In the old days, publishing tools consisted of rulers and typewriters. Modern tools are more complicated. Learn about hardware and software required to maintain a modern web site, newsletter or e-book. Advice on hosting, HTML, scripts, Adobe and Quark.