ADVERTISE
->
digitalFAQ.com
is
currently generating up to 200,000 unique visitors per
month, and that number steadily grows as time passes. The average viewer spends 5-10
minutes per visit, and comes back several times per month.
Worldwide news articles have given much attention to
this site in the recent past (including CBS, AP and BBC), and makes for a prime
location to advertise. Many of the site visitors are new to
video, and are very impressionable. This is a niche site
dedicated to digital media, with a concentration on digital video
and DVD creation, and will be effective at hitting your target audience.
Banner
ad rates
Size: 400x60 banner
Rate: $55.00 USD per month
Why buy? It will
very likely be the first thing that catches the attention of
site visitors. Even visitors that do not read the guides
will see this banner ad. We also attempt to keep the ads
from being victim to ad blocking software.
Location:
Actual Ad size:
Payment information:
All advertising packages are
pre-paid. We can accept company checks, money orders, and
Paypal payments (which allows for credit cards, checks, and
direct bank draft). An invoice will be generated for you,
outlining all sales information and pertinent payment info.
All sales are final.
Ad
rules and other fine print
Content:
We
do not allow any libelous or illegal content, nor publication
of any ads that break
the design rules of the site. We do
not expect any problems, and have had none to date.
Storage: It
is preferred to have all
advertisements are housed on the digitalFAQ.com servers. This helps us in
preventing ad-blocking software from hiding your ads, as
well as retaining the quick-load aspects of the many site
pages. However, if you wish to update your ad on a regular
basis, it can be hotlinked from your own servers.
Ad sizing:
The standard 468x60 ads
cannot fit into our templates. Only minor adjustments are
needed, using image software like Adobe Photoshop or
Adobe Image Ready. A
slightly non-standard size will actually work to your
advantage, as it makes it harder for ad-blocking software to
block your ad. If you need any assistance in having an ad
resized, simply ask.
Design rules:
This
site has a distinct look and feel that visitors find very
appealing. We are trying to avoid "flashy"
animation that are nauseating to read, as well
as neon colors and other such bright shades that are
difficult on the eyes. Visitors to this site can often spend
several minutes or more on a single page, reading the content. A
calm ad with appealing colors will go a lot further
than an obnoxious distraction that is hard on the
viewer's eyes.
Rotations: The rotations will never extend past 3-4 ads at
most, and are random. Rotations currently occur at every
page load.
Disclaimer:
Advertisers have products to sell, but this site adheres
to journalistic conduct. This means that advertising and
editorial have no interaction, editorial being site reviews
and product suggestions. Advertisers have no control on site
content. This site will not endorse any product because of
advertising. All site endorsements will be made on site
pages, in the appropriate places, and are the results of
vigorous field testing. Products that are found to be
not-so-hot will be fairly reported as such in site
reviews.
Why
time-based ads?
Online
advertising was largely creating by Web designers and
programmers that misunderstand how advertising actually
works. The online "per
impression" and "pay-per-click"
schemes are not perfect, often short-changing either the
advertisers or the sites. Sometimes both.
The effectiveness of an advertisement is not something that
can quantified in clicks or immediate purchases. Advertising
is about exposure. Even the most effective advertising
does not result in an immediate sale, as several conditions
must be met at the same time (need, desire, and financial
ability). If a customer is aware of your product, and those
three conditions converge, then there is a good change they
will give you business at a later date.
Very often, servers keep
track of referrers, so any advertiser can check their own
server referrer records to track click-throughs and gauge the
"immediate sale" effectiveness of their ads from
certain sites, should it be necessary. However, again, these
types of statistics fail to address the overall
exposure.
A good portion of search engine results, browser bookmarks,
and URLs directly typed into the browser are an end-product
of successful advertising. Somebody, somewhere, somehow, saw
that your company had something they needed, wanted to buy
from you (good price?), and are now financially able to get.
And now they are responding to your advertising.
This is how traditional print ads work. And pricing is based
on the distribution (traffic). Online media should not be
treated special, as it is nothing more than a
more-convenient extension of traditional media outlets.
Page Last Updated: September
11th
2006
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